ANALYSIS OF THE BENEFITS OF THE ECONOMIC COMPLEMENTATION AGREEMENT ACE 66 FOR THE EXPORTATION OF BOLIVIAN BRAZIL NUTS TO THE MEXICAN MARKET: VIABILITY AND TRADE OPERATIONS

Abstract

This research analyzes the opportunities, challenges, and strategies for exporting Bolivian Brazil nuts to the Mexican market under the Economic Complementation Agreement No. 66 (ACE 66), signed between Bolivia and Mexico. This agreement represents a potential pathway to boost exports, especially in response to the growing demand for healthy foods in the North American country. The methodology used was mainly quantitative, with an analytical-descriptive approach based on documentary review of secondary sources, foreign trade statistics, legal standards, and market studies.
The results show that, although Brazil nut consumption in Mexico remains limited, there are potential market niches, such as culinary segments, health-focused consumers, and the food industry. Bolivia has a significant exportable supply, favorable agroecological conditions, and a product unique in its kind. Additionally, it offers competitive pricing compared to similar products such as walnuts (Juglans regia), almonds (Prunus dulcis), and cashews (Anacardium occidentale), all sold in the premium nuts segment. Bolivian Brazil nuts also compete favorably with producers from neighboring countries like Brazil and Peru, which are present in international markets. This combination of factors strengthens Bolivia’s ability to enter and consolidate its position in the Mexican market (BCE, 2022; CANEB, 2024).
The ACE 66 provides key advantages such as tariff elimination, simplified rules of origin, and preferential access to a market of over 126 million consumers. However, logistical, sanitary, and commercial challenges must be addressed. The study concludes that Bolivia can consolidate its exports to Mexico by applying differentiated marketing strategies, strengthening productive capacity, and diversifying export destinations. It also recommends exploring alternative markets with greater demand, such as countries in the European Union.